Ideas by Kristen
SPIRIT Buggy Insta.jpg

SPIRIT Racing Systems

SPIRIT Racing Systems is a group of multi-cultural students who strive to bring inclusivity pride, and excellence to the sport of buggy at Carnegie Mellon University. Buggy, for uninitated, is a sport where a 6 foot long torpedo-shaped object on wheels is used like a baton in a relay race.

At Carnegie Mellon University, there is a sport called “buggy” in which student teams build a non-motorized rolling torpedo-like object (the buggy) , put a small person inside of it to steer (the driver), and have a team of relay racers (pushers) push it around a course for a race that lasts about a minute. I am an alumni of a buggy team called SPIRIT Racing Systems (SRS) and redesigned the visual identity, created a new organizational structure, and designed and programmed a new website for a team.

 

Website Redesign

Organizational Change Management

Visual Identity Redesign


Website Redesign

I created www.spiritracingsystems.com in 2017. The main objective of this site was to unite SRS students and alumni online and to replace the previous team website that was over 10 years old. The website is embedded below.

Go ahead, click around. Don’t be shy.

 
 
 

Feel free to read about my other roles in SPIRIT Racing Systems Rebirth

 

Organizational Change Management

Visual Identity Redesign

 

 

Visual Identity Redesign

History


 

New Visual Identity

 

Logo

This 2016 logo merges the two logo concepts that have been seen throughout SRS history, the compass and the hysteresis, to represent the bridging of alumni and students.

 
SRS_Colors.png

Color Scheme

Since SRS is a majority black team, gold was chosen a fitting color. Gold is one of the colors of the Pan-African flag (symbolizing mineral wealth), and has been adopted by the city of Pittsburgh where Carnegie Mellon is located.

 
 

Usage

 
 

Feel free to read about my other roles in SPIRIT Racing Systems Rebirth

 

Organizational Change Management

Website Redesign

 

 

Organizational Change Management

During 2018, I volunteered my time to help restructure the channels of communication between the current team and the alumni to facilitate discourse with less friction and frustration. The Chairmen Alumni Advising Group urged the current student chairmen to form a Mission, Vision, and Values to keep the team pushing toward the same goal. The mission will remain for several years, and will only be changed when a set of new chairmen decide that it has become outdated.

The Media Alumni Advising Group (just me, at the moment as I created the Media team when I was a student but it will expand as current media members graduate) helped the current media head by creating posters of these statements.

 
 

SPIRIT Racing Systems was created in 1985 under the name “SPIRIT Buggy.” From 1985 until 2018, the organizational structure formed organically, as sub-groups were formed by whomever was interested in participating. In addition to the more obvious groups, the team also has:

  • Chairmen : to lead the team

  • Mechanics : to build and maintain the buggies

  • Flaggers : to tell the driver when to turn (there is very little lateral visibility inside of the buggy)

  • Media : to paint the buggies and generally making the team look goodThe team has since grown substantially, and the alumni network has grown into the hundreds.

Alumni relations were never formalized, though the alumni who began the team in 1985 would often give input and monetary donations to the team. To keep the alumni happy, one of two chairmen informally took the role of alumni relations, while the other would focus on leading the team. Because the channel between alumni and students was based on one (often-overworked person) chairmen, the alumni never felt in the loop, and the students felt as though alumni relations were a burden.

 
 

The Rebirth structure was created by one alumni, one graduate student, and me to help grow the Rebirth structure. With the chairmen of the team and key alumni on board, we created alumni teams called “Alumni Advising Groups” that would speak directly to the relevant student groups. The Chairmen Alumni Advising Group, for instance, is comprised of former chairmen who can pass on advice to current chairmen.

This process requires reaching all of the alumni — some of whom have been out of touch with the team for over 30 years — and letting them know about this new structure. In addition, multiple groups work together to create newsletters that are sent out to all alumni, informing them of the happenings of the current team.

The “Rebirth Squad”, myself and the other two Rebirth leaders, act as mediators between alumni and students of all groups, ensuring fluid communication, recruiting alumni members, and ushering forward a new SPIRIT Racing Systems.

 
 

The Chairmen Alumni Advising Group urged the current student chairmen to form a Mission, Vision, and Values to keep the team pushing toward the same goal. The mission will remain for several years, and will only be changed when a set of new chairmen decide that it has become outdated.

The Media Alumni Advising Group (me, at the moment) helped the current media head by creating posters of these statements.

The mission briefly describes the reason for the team’s existence and its overall goal.

 
 

The vision, created by current chairmen, describes the type of community that the team wishes to foster in the coming year. The vision is an acronym so as to be more memorable to current team members.

 
 

The values act as the moral compass for the team and will be recreated yearly as the team’s chairmen change.

 
 

The Alumni Advising Group contract lays out the foundation for how the alumni will communicate with students in all future discussions. You are welcome to click the thumbnail to see the contract for yourself.

 

Feel free to read about my other roles in SPIRIT Racing Systems Rebirth

 

Website Redesign

Visual Identity Redesign